Multifamily consulting

More leases.
Better retention.

We train your leasing team, build your local marketing program, and create a resident experience that keeps people from leaving. Four weeks onsite. Real results.

3
Core focus areas
4wk
Intensive onsite program
7-15%
Avg occupancy improvement targeted
10x
Typical first-year ROI
Modern apartment building
The opportunity

Every vacant unit represents revenue that does not get recovered. Depending on your property size and average rent, the gap between current occupancy and a 95% baseline can add up to a significant number annually.


The opportunity

Where we
can help

Running an apartment community is demanding. Leasing, marketing, resident experience, and operations all require attention at the same time. Sometimes bringing in an outside perspective focused exclusively on a few high-impact areas can move the needle in ways that are hard to achieve from the inside.

We focus on three things. Each one has a direct connection to occupancy, retention, and revenue.

02

Local marketing traffic

Referral partnerships with local employers, businesses, and organizations create a qualified traffic pipeline that runs alongside digital advertising.

03

Resident retention

Early renewal outreach, a strong community identity, and consistent resident communication give people more reasons to stay.


What we do

Three things.
Done right.

We do not try to fix everything. We focus on the three things that move occupancy and retention the most.

01 Sales training

Leasing &
sales training

Converting more prospects into signed leases

We watch your leasing team in action before we say a word about what to fix. We shadow live tours, review how they handle objections, and assess whether they are actually closing or just showing units.

Then we build a real framework: qualifying questions that sound like conversation, a follow-up sequence your team will actually use, and closing language that is confident without being pushy. We train until they own it.

tour frameworkqualifying questionsobjection handlingfollow-up sequenceclose trainingCRM discipline
  • Shadow live tours first. We watch the real process before we change anything.
  • Build a custom tour framework. Not a generic script. One built for your property, your team, and your prospect profile.
  • Train on the close. Most leasing consultants never ask for the application. We change that.
  • Follow-up sequence. Same-day text and email, then timed follow-ups based on when the prospect told you they are deciding.
  • Roleplay and live coaching. Three weeks of in-person reps until the habits are locked in.
02 Local marketing

Local
marketing

Driving qualified traffic from your immediate market

Digital advertising and ILS listings are valuable but they work best alongside a local referral pipeline. The most qualified traffic often comes from the immediate market — nearby employers, extended stay hotels, travel nursing agencies, and local businesses — and that pipeline takes intentional outreach to build.

We build referral partnerships with local employers, hospitals, gyms, extended stay hotels, travel nursing agencies, and corporate housing operators. We set up the relationships, create the materials, and train your team to maintain them.

referral partnershipsemployer outreachcorporate housingtravel nursinggeofencing auditoutreach materials
  • Map your market. We identify every hospital, large employer, gym, extended stay hotel, and referral source within range of your property.
  • Build the partnerships. We make the calls, visit the businesses, and establish the relationships that generate ongoing referrals.
  • Create the materials. High-quality outreach cards with your current specials, photos, and a trackable offer.
  • Geofencing audit. If you are running geofencing, we check whether it is targeted correctly and actually tracking results.
  • Train your team to maintain it. Monthly outreach rhythm, visit schedules, and relationship check-ins.
03 Resident experience

Resident
experience

Keeping the residents you already have

The average multifamily property renews 60-70% of its residents. The target is 85% or higher. Every resident you keep is a unit you do not have to re-lease, re-market, and re-turn. The math is simple and the lever is underused.

We build the renewal outreach program, the resident events calendar, and the community identity that makes people want to stay. We also redesign how your social media and team communicate with residents so they feel like they belong somewhere worth renewing at.

renewal outreach (90 days)resident eventsgrab and go eventssocial mediacommunity identityrenewal incentives
  • 90-day renewal outreach system. Personal outreach at 90 days, incentive at 65 days, direct close at 30 days.
  • Resident events calendar. 2-3 grab and go events and 2-3 organized events monthly. Trivia nights, karaoke, movie nights, food trucks.
  • Social media strategy. Content calendar, posting schedule, engagement system, and aftermath posts that make current residents proud of where they live.
  • Renewal incentive structure. What to offer, when to offer it, and how to frame it so it feels like appreciation, not desperation.
  • Community identity. How your team communicates, greets residents, and makes the office feel like a place people want to be.

Luxury apartment
Why it works

We do not hand you a report and disappear. We are on the floor with your team for four weeks building the systems and training hands-on.


The program

4 weeks.
Real change.

One week to diagnose everything. Three weeks onsite executing and training. Four weeks total, then the systems and training stay with your team.

WHAT MAKES THIS DIFFERENT

Most consultants give you a slide deck and a list of recommendations. We do the work ourselves first, then hand it off and train your team to maintain it. There is a real difference between advice and execution.

WHO WE WORK WITH

We only work directly with property owners, asset managers, or regional managers who have the authority to make decisions. No red tape, no waiting for approvals.

Full onsite

Days 1-3 we observe. We watch how your property actually operates before we say a single word about what to fix. Days 4-5 we sit down with you and walk through everything we found and exactly where we go from here.

  • Shadow live tours and prospect interactions
  • Review CRM data, social media, and marketing activity
  • Analyze occupancy trends and renewal patterns
  • Walk the property through a prospect's eyes
  • Present full findings to the decision-maker
  • Align on priorities and build the action plan together
Deliverable
Written diagnosis reportPrioritized action plan
5 days onsite

Week 2 is execution. We take control and build everything from scratch so there is something real to hand off. The tour framework, the local marketing plan, the social media content, the renewal outreach system. All of it.

  • Build and launch the tour framework and follow-up sequence
  • Create the first month of social media content and go live
  • Build the local marketing plan and begin first outreach visits
  • Draft the resident retention and renewal outreach program
  • Friday: KPI check-in and plan for the following week
Deliverables
Tour frameworkSocial content liveLocal marketing planRetention program
5 days onsite each week

Now we teach. Everything built in Week 2 gets handed to your team with real depth. We train until they own it. Friday each week is a KPI check-in to measure what is working and adjust what is not.

  • Train leasing team on tour framework, objection handling, closing
  • Hand off social media calendar with full training on the process
  • Walk through the local marketing plan and execute visits together
  • Train on renewal outreach and resident retention program
  • Friday each week: KPI check-in and adjustments
Deliverables
Staff training materialsProcess documentation30-day content calendarFollow-up sequence guide

What we target

The numbers
that matter

These are the targets we work toward. Every property is different and results vary, but this is what we aim for.

7-15%
Occupancy improvement we target within 90 days across leasing, local marketing, and retention work
85%+
Renewal rate we target after implementing the full resident experience and renewal outreach program
10x
Typical first-year ROI. Filling 2-3 units covers the full program investment in year one at most rent levels

Why us

Operators.
Not advisors.

We are on the floor with your team for four weeks building systems and training hands-on. Not handing over a report from a conference room.

vs. hiring a leasing director
  • A fixed 4-week engagement vs. an $80K+ annual salary plus benefits
  • No hiring process, no onboarding time, no long-term headcount commitment
  • A fresh outside perspective alongside your existing team
  • Senior-level expertise on a project basis
vs. traditional consultants
  • We execute the work first, then train. Not the other way around.
  • We train your team in person, not over Zoom
  • Results are tied to measurable numbers — occupancy, renewal rate, traffic
  • You work directly with the founder throughout the engagement
what we bring
  • Dedicated focus on one property for the full four weeks
  • An outside perspective that sees the property fresh, the way a prospect does
  • Systems and training that stay with the team permanently after the 4 weeks are done
  • A 3-month retainer built in so we stay accountable to what we built
Apartment leasing office
SALES TRAINING
Community amenities
RESIDENT EXPERIENCE
Apartment building exterior
LOCAL MARKETING

About

Built by someone
who has done the work

J
Joey
Founder · Apartment Doctor

I did not build this from a business school framework. I built it from years on leasing floors at Class A and B properties doing every job that touches occupancy and retention. I have been the leasing consultant, the leasing manager, the marketing manager, the floating manager covering multiple properties at once.

I have diagnosed and fixed these exact problems informally, repeatedly. Apartment Doctor is the formal version of work I have already been doing. The difference now is that the process is documented, the training is structured, and the results are tracked.

  • Leasing consultant, leasing manager, marketing and leasing manager
  • Floating leasing manager across multiple Class A and B properties
  • Assistant property manager
  • Built and executed local marketing programs, social media strategies, and leasing training programs informally at every property
Apartment building

Pricing

Simple,
transparent pricing

One program. One price. No hidden fees. Pay in full or split it across two payments.

4-week intensive program
$20,000
Paid in full
Or 2 payments
2 x $11,500
$23,000 total - payment plan pricing
  • 3-pillar assessment across your entire operation
  • Written diagnosis and priority action plan
  • Week 2: full execution onsite (we build it)
  • Weeks 3-4: full training until your team owns it
  • All process documentation and training materials
  • 3-month retainer included (mandatory)
  • Travel covered by property
Get started
Included with every program Mandatory · 3 months
3-Month Retainer $1,500/mo
2 x 1-hour strategy calls/mo
Training website access
Full video training library
All 3-pillar written guides
Monthly KPI review
Direct strategy adjustments
After 3 months - choose how you continue
3-month
$2,500/mo
$7,500 total
2 calls/mo
Website access
KPI reviews
BEST VALUE
6-month
$4,500 total
$750/mo
Everything in 3mo
Better rate
Website access
12-month
$8,200 total
~$683/mo
Everything in 6mo
Lowest rate
Website access
Training website only
No calls included. Access to all training materials.
$500/mo
Units filled x monthly rent x 12 = annual revenue recovered. For most properties, filling 2-3 units covers the entire program investment in year one. The math is straightforward.
10x
Typical first-year ROI

Get in touch

Tell us about
your property

Answer a few questions about your property. It takes 2 minutes and gives us a starting point for a useful conversation.

We review every submission personally. If we think we can help, we will tell you clearly on the first call. No pitch, no pressure.

This is where we start.
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Optional - but the more context you give us, the more useful the first call will be.

Let's talk about
your property

A free 15-minute call. We will share what we see and whether we think we can help. No pitch, no pressure.

Get in touch
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